Stride cuts all at-home health tests by 40% for Black Friday

Stride will discount every DNA, blood and gut health test by 40% from Nov. 20-30, with half-price supplements for the first three months when bought with a test. The UK brand is using the promotion to push more consumers toward at-home testing and personalized nutrition support.

Why it matters: - Stride is lowering the entry price for at-home health testing during Black Friday, a period when consumers are already looking for deals. - The promotion could make DNA, gut and blood testing more accessible for people who want personalized health insights without clinic visits. - Every test purchase also includes access to a consultation and a results platform, which increases the practical value of the discount.

What happened: - Stride is offering 40% off every test from 20 November until midnight on 30 November 2026. - Customers can sign up at getstride.com for early access. - Stride is also giving 50% off the first three months of a supplement subscription when supplements are added to a test. - The offer applies in the UK and covers Stride’s DNA, blood and gut health testing range.

The details: - The Optimal Health DNA Test costs £191.40, down from £319. - The DNA test covers 110 genes across 45 reports in methylation, nutrition, fitness, sleep, stress and skin. - The DNA test uses a cheek swab, with results in about 10 working days. - The MTHFR & Methylation Test costs £99, down from £165. - The methylation test covers both MTHFR variants, COMT and 16 more methylation genes. - The methylation test also uses a cheek swab, with results in about 10 working days. - The Gut Health Test costs £239.40 with 6-monthly testing, down from £399. - The gut test measures more than 300 gut bacteria from a stool sample, with results in up to 25 working days. - The Optimal Bloods Test costs £239.40 with 6-monthly testing, down from £399. - The blood test covers more than 70 biomarkers from a blood draw at home or at work in the UK. - Blood test results arrive within 7 working days. - A qualified phlebotomist comes to the customer’s home or workplace anywhere in the UK for the Optimal Bloods Test. - DNA and gut samples are collected at home and posted back. - Results appear in MyStride, Stride’s online portal. - MyStride includes an AI-powered protocol that ranks what to focus on first. - Every Stride health test includes a free 1:1 consultation with a Stride nutrition and dietetics expert. - The MTHFR & Methylation Test includes a 1:1 consultation and costs less than many UK tests that read MTHFR alone, according to Stride. - Stride says other UK methylation gene tests cost from around £230 to over £400.

Between the lines: - The company is positioning the promotion as a practical health-access play rather than a pure discount event. - Andrew Steele, Stride’s founder and CEO, framed the offer as a way to give more people the kind of support elite athletes get. - Stride is bundling testing, expert interpretation and supplements into one customer journey, which may help it differentiate from standalone test providers. - The Black Friday timing also gives Stride a chance to convert first-time buyers into supplement subscribers.

What's next: - Buyers can add Stride supplements at 50% off the first three months of a quarterly subscription when purchased with a test. - The discounted supplements are SD-01, a liposomal liquid multivitamin; MS-01, a methylated B vitamin complex; and GS-01, a probiotic with prebiotic fibre. - Supplements bought on their own are 25% off. - The Optimal Health DNA Test, Gut Health Test and Optimal Bloods Test also include a free welcome gift. - Stride says its tests are not diagnostic tests, and people who are pregnant, breastfeeding or taking medication should speak to a doctor before taking supplements. - The company launched in 2024 and raised a £4.6 million Seed round in October 2026. - Stride says it is rated 4.7 out of 5 on Trustpilot from 148 reviews.

The bottom line: - Stride is using Black Friday to push a broader message: lower-cost testing, expert guidance and targeted supplements can be packaged together as a single consumer health product.