Lacy Goodwyn builds AI consulting and women-in-tech community platforms

Lacy JV Goodwyn, founder of Badass Women in AI and WYN, is positioning practical AI strategy and community building as tools for helping organizations modernize and for elevating women in technology. Her work centers on solving real business problems, sharing the less-visible realities of women’s careers, and pushing for broader participation in AI.

Why it matters: - Lacy JV Goodwyn is pairing AI consulting with community building to help businesses adopt technology in ways that are practical, measurable and less resource-intensive. - Her work also aims to give women in technology more visibility at a time when AI is shaping work, products and career paths. - Goodwyn’s approach centers on participation, not just adoption: she wants more women helping shape how AI develops.

What happened: - Goodwyn is the founder of Badass Women in AI, a weekly spotlight series focused on the realities of women building careers and businesses in technology. - Goodwyn also founded WYN, a Washington, D.C.-based consulting practice focused on practical AI, systems design and streamlined workflows. - Her profile was highlighted by Influential Women on Sept. 1, 2026. - Goodwyn describes her mission as making technology more practical, accessible and human.

The details: - Badass Women in AI focuses on the parts of women’s professional journeys that rarely appear on a résumé. - The series emphasizes challenges, vulnerability and the less polished side of career growth. - Goodwyn says that sharing those experiences can help women feel less alone during difficult or isolating periods. - WYN works with small businesses, organizations and founders seeking efficiency gains through practical AI implementation. - The consulting practice avoids the complexity of large engineering or product teams. - Goodwyn’s focus is solving real problems and creating value, not adding technology because it is new or popular. - She has more than a decade of experience in fast-paced Bay Area technology environments. - Goodwyn spent six years at Coinbase and moved from executive assistant to product manager. - Her Coinbase tenure included work through the company’s IPO. - Her background also includes product operations, program management and strategic consulting across early-stage startups and growth-stage organizations. - She graduated from Rollins College with a Bachelor of Arts in Studio Art. - Goodwyn says her creative background informs her systems thinking, design work and storytelling. - She credits women at Coinbase with helping her transition into product management and shaping how she views professional development and community. - She believes women supporting women creates a cycle that opens more doors. - Goodwyn sees AI as an opportunity for women to bring their perspectives into a field that is still underrepresented by women. - She also points to real concerns around job displacement, environmental impact, data privacy, creative consent and ethical technology development. - Goodwyn says women can be encouraged to participate in AI while still taking those concerns seriously. - She describes entrepreneurship as building the plane while flying it, citing the need to manage visibility, client growth, services, projects and brand-building at the same time. - Transparency and honest communication are central to how she works and to the conversations she leads through Badass Women in AI.

Between the lines: - Goodwyn’s message is less about AI hype and more about operational discipline. - Her consulting and community work reflect a view that technology is useful only when it addresses a concrete business or human problem. - The women-in-AI focus also doubles as a retention and confidence play, giving professionals examples that feel more realistic than polished success stories. - Her emphasis on women’s participation suggests she sees representation as part of the AI governance conversation, not a side issue.

What's next: - Goodwyn is continuing to grow WYN as a consulting practice for organizations that want AI-enabled workflows and better systems. - She is also using Badass Women in AI to elevate more stories from women in technology and AI. - Her broader goal is to help organizations navigate change with clarity while helping women build influence in the technologies shaping the future. - More information is available through her Influential Women profile, Badass Women in AI and WYN.