Dr. Saurabh Sethi launches Oja to personalize gut health tracking

Oja launched Aug. 11, 2026, with board-certified gastroenterologist Dr. Saurabh Sethi to help users track bloating, heartburn, constipation and liver health and turn that data into weekly plans. The app aims to fill gaps for people who cannot easily access specialist care and want more personalized digestive guidance.

Why it matters: - Digestive symptoms are highly individual, and generic food lists often do not show people what is affecting them personally. - Oja is designed to give users a structured way to track meals and symptoms, then translate that data into practical weekly guidance. - The app targets people who want more ongoing support for bloating, heartburn, constipation and liver health.

What happened: - Oja announced the launch of its personalized gut health app on Aug. 11, 2026, in San Francisco. - The app was built with board-certified gastroenterologist Dr. Saurabh Sethi. - Oja is available on the App Store beginning Aug. 11, 2026. - More information is available at ojacare.com.

The details: - Oja helps users understand what may be affecting bloating, heartburn, constipation or liver health. - Users can snap photos of meals and log how they feel in about five minutes a day. - Each week, Oja reviews meals, symptoms and progress, then updates a personalized plan. - The plan can include foods to avoid or add back, nutrient targets and daily habits. - For bloating or heartburn, Oja can build a Trigger Profile over time. - The app guides structured avoidance and reintroduction of possible food triggers. - Oja includes recipes tailored to each user’s plan and eating preferences. - Oja also provides grocery lists meant to make the guidance easier to follow at home. - Sethi has more than 25 years in medicine, trained at AIIMS, Harvard and Stanford, and has performed more than 25,000 endoscopies. - Sethi spent nearly a year working through recurring bloating by removing suspected foods, tracking intake and symptoms, and slowly reintroducing foods to find patterns. - Sethi said the hardest part was not medical knowledge, but consistent tracking and pattern recognition over weeks and months.

Between the lines: - The launch reflects a growing push to turn self-tracking into personalized care tools that are easier to use week by week. - The product also leans on Sethi’s large online audience of more than 4 million followers, who had been asking for more individualized guidance. - A 2025 study published in Gastroenterology found that 69% of U.S. counties had no gastroenterologist, leaving about 49 million Americans without a GI specialist in their county. - Research has also found that more than one in four adults meet criteria for a functional bowel disorder.

What's next: - Oja will continue updating user plans based on ongoing meal and symptom logging. - The app is positioned as a structured alternative for people who cannot easily get repeated specialist visits. - Oja says the service is educational and does not provide medical advice.

The bottom line: - Oja turns gastroenterologist-led tracking into a consumer app aimed at making digestive guidance more personalized and easier to follow.