Leverage Marketing Group takes over Embedded Tech Trends forum

Leverage Marketing Group has assumed management of the Embedded Tech Trends editorial forum, with the 2027 event set for Jan. 25-26 in Savannah, Georgia. The transition is meant to preserve the embedded computing industry event’s editor-to-executive format and keep planning moving after Leverage’s acquisition of The Simon Group.

Why it matters: - Embedded Tech Trends is a long-running industry forum focused on critical embedded computing, and the management change is meant to protect a key venue for editorial access and technical exchange. - The forum helps editors, suppliers and industry leaders discuss emerging trends, which can shape how the embedded computing market is covered and understood.

What happened: - Leverage Marketing Group of Newtown, Connecticut, has assumed management and execution of the annual Embedded Tech Trends editorial forum. - The 2027 forum is scheduled for Jan. 25-26 in Savannah, Georgia. - VITA previously coordinated the event. - Planning for the 2027 forum is already underway.

The details: - Embedded Tech Trends has run since 2012. - The forum brings together industry editors and leading companies working on critical embedded technologies. - The event is designed to help educate technical industry editors on trends and developments in the embedded computing market. - The forum includes morning industry presentations and afternoon one-on-one information exchanges that last 20 minutes each. - Those meetings are intended to support personal connections and follow-up interviews on relevant industry trends. - Leverage’s March 2026 acquisition of The Simon Group set up the transition. - The Simon Group had supported VITA in running the forum for several years. - Key Simon Group personnel, now part of Leverage, will continue contributing to the event under the new leadership. - Beth Smith, VP of content marketing at Leverage Marketing Group, said no other industry event offers the same level of one-on-one connections between industry thought leaders and the editorial community. - Smith said the forum’s spirit has been to strengthen relationships across the electronics and embedded computing community. - Tom Marks, CEO of Leverage, said the forum will continue as a hub for knowledge exchange and create more opportunities for deeper discussions and shared insights.

Between the lines: - The management shift appears designed to preserve the event’s established format while giving Leverage more control over its future direction. - Keeping former Simon Group personnel involved suggests the company wants continuity, not a reset. - The forum’s value comes from its niche audience and direct editorial access, which is harder to replace with broader trade events.

What's next: - Leverage will continue planning the January 2027 forum in Savannah. - The company is accepting inquiries from editors and sponsor organizations at beth@leverage-marketing.com or 215-453-8700. - Leverage says it intends to maintain the collaborative spirit of the forum as it evolves.

The bottom line: - Embedded Tech Trends is staying in place, but under new management aimed at keeping a specialized industry tradition intact.